HISENSE SET TO LAUNCH FOUR NEW 2011 TELEVISION SERIES

March 31, 2011

Hisense Australia has announced a reinvigorated approach to 2011 with the launch of four new television series next month and more releases later this year.

“The team at Hisense Australia is in for a busy, challenging and ground-breaking year as we continue to strengthen our commitment to Australian customers,” says Hisense Australia’s marketing manager Andre Iannuzzi. “Our research shows that consumers want better value for money and Hisense is delivering by offering the latest technology for consumers.”

“Hisense initially launched internet TV in 2009 with The Australian online. Our much anticipated 3D series will launch Hisense Smart TV,” Mr Iannuzzi says. “Australian consumers are embracing integrated products, which allow them to access internet content and social networking, through this updated version of internet TV. Our new TV products enhance our customers’ experience, a core strategy in continuing to build the Hisense brand in Australia.”

The television sets to be launched next month include the K16 Series (LED),with five affordable models available in 19-inch, 24-inch full HD, 26-inch full HD, 32-inch and 42-inch full HD. The K26 Series (LED) has three feature-rich Micro-Frame models available in 32-inch full HD, 40-inch full HD 100Hz and 46-inch full HD 100Hz. The T39 Series (LED), a premium 3D offering is available initially in 55-inch full HD, featuring 200Hz refresh rate, Smart TV (Yahoo widgets, Facebook, Twitter, Opera internet browser), DLNA 1.5 Certified, PVR recording via USB and a host of other features, and the V78 Series, with four LCD TV models available in 24-inch, 26-inch, 32-inch and 40-inch full HD.

“We are particularly excited about the release of our new Hisense 3D and Smart TV technology and the additional product variety this will provide in the Australian TV market,” Mr Iannuzzi says. “The Hisense 3D model will allow consumers additional choice in their search for their television viewing experience.”

Mr Iannuzzi believes Hisense Australia will rise to the challenge and post strong figures this year despite recent flat retail figures in the electronics sector. Hisense Australia offers a market-leading three-year warranty on Hisense LED/LCD televisions includes in-home replacement, delivery, unpacking and setting up.

A world-leading provider of flat panel TVs, household appliances and mobile communications, Hisense Company Ltd was founded more than 40 years ago as a small radio factory in China and now has more than 20 subsidiaries in the fields of multimedia, household appliance, telecommunications, information technology, technology services and real estate industries. The company employs more than 60,000 staff worldwide.

Hisense Australia’s determination to provide the best in customer service was recognised last year, when the company toppled several major international brands to take out top honours in the inaugural Canstar Blue – Most Satisfied Customer Award for best Value For Money in the LCD TV category.

Hisense Australia distributes products through JB Hi-Fi, The Good Guys, Harvey Norman, Clive Peeters, Clive Anthonys, Betta Electrical, and Retravision stores nationally. For further information call 1800 HISENSE (1800 447 367) or visit the website, www.hisense.com.au